Q This case study was developed by Australian Business Case Studies. According to their website, they are a long-established and trusted brand, providing a unique, powerful and immediate resource for teachers and students of Business Studies. By using real information from the sponsoring companies, the case studies bring to life the complexities of business. Image Citation: https://multimedia.3m.com/mws/media/1173395P/post-itr-super-sticky-notes-622-8ssmia.jpg This Case Study investigates how 3M has developed a culture of innovation that drives new product development throughout its global operations. It examines the process of innovation at 3M and investigates how the company’s workplace culture and management strategies encourage and support staff to be active members of its entrepreneurial culture. Read the following Case Study entitled “3M: Innovation, ideas and solutions for a modern world” http://www.afrbiz.com.au/case-studies/3m-innovation-ideas-and-solutions-for-a-modern-world.html (Links to an external site.)] New product development is the cornerstone of innovation at 3M. So what new innovation can you offer the company by coming up with a new product for 3M. You should focus on a product that fits into the consumer adhesive range. This site connects you to 3M's catalogue to see the expanded product offering in the adhesives range... https://www.3m.com/3M/en_US/company-us/all-3m-products/~/All-3M-Products/Adhesives-Tapes/Industrial-Adhesives-and-Tapes/?N=5002385+8710676+8710815+8711017+3294857497&rt=r3 (Links to an external site.) • Research 3M’s current product offerings and identify if any gaps exist in the adhesives range. • Be creative and come up with a new product idea that may fill this gap. • Develop a rationale for the product and describe how it will provide value to consumers • Design the product name and some packaging visuals. • Suggest 3 spin-off products that might complement this new product. • Develop a multimedia report (or video) incorporating visuals and demonstrations of the new product. Most students use Word or PowerPoint. To create multimedia, you can use images from Adobe, UnSplash, Pixabay, create your own or find other readily available pictures from the internet. Some students use YouTube videos or make their own video and incorporate into the case study. Others have made prototypes, or models and shared with demonstration videos. Have fun and be creative. Rubric Case Study Rubric Case Study Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeApplication of Chapter Concepts to Case Study Example 10 to >7.0 pts Excellent Supports CS diagnosis and opinions with strong relevant arguments and well documented evidence; presents a balanced and holistic critical view; interpretation is both reasonable and objective. CS response shows evidence of knowledge and understanding of assigned reading and interactive exercises. Provides quality and quantity of relevant concepts applied to the specifics of the CS. Includes analytics, research, observation, ideas and recommendations, potential solutions and sensitivity analysis. Goes beyond the basic answers to the prompts and demonstrates thoroughness of responses by incorporating numerous chapter concepts. 7 to >5.0 pts Average Supports diagnosis, suggestions and opinions with limited reasoning and evidence; presents a somewhat one-sided or incomplete argument; demonstrates modest engagement of chapter concepts to the ideas presented. Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings, interactive exercises and/or lectures; demonstrates some command of the analytical tools studied; supplements case study with limited research. Answers to the prompts are basic and routine. 5 to >0 pts Poor CS response is light in content with little or no action suggested and/or inappropriate solutions proposed to the issues in the case study. Lacks suitable connection between the issues identified and the concepts studied in the readings and interactive elements; supplements case study, if at all, with incomplete research, documentation and citation of resources. Does not adequately answer all the CS prompts. 10 pts This criterion is linked to a Learning OutcomeContent - Relevance, analytical thought and expression of ideas/points 5 to >3.0 pts Excellent Identifies and demonstrates a sophisticated understanding of the main issues/problems/opportunities in the case study. Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary supporting materials and/or calculations. 3 to >2.0 pts Sufficiently Average Identifies and demonstrates an average understanding of most of the issues/problems/opportunities. Presents a moderate analysis of most of the issues identified within the CS; May lack appropriate elaboration to express ideas/points. May be missing some support materials and/or necessary calculations. 2 to >0 pts Poor Identifies and demonstrates at or below minimum acceptable understanding of the issues/problems/opportunities within the CS. Lacks analytical fortitude, or responses are irrelevant Presents a superficial or incomplete analysis of the identified issues; omits supporting materials and/or necessary calculations. 5 pts This criterion is linked to a Learning OutcomeProfessionalism - Writing mechanics and formatting quality of written submittal 5 to >4.0 pts Impeccable - few to zero errors Demonstrates clarity, content flow and correctness; formatting is appropriate and writing is free of grammar and spelling errors. 4 to >2.0 pts Presentable Occasional grammar or spelling errors, however document offers a clear presentation of ideas; may lack organization or proper formatting. 2 to >0 pts Poorly presented - numerous errors Writing style is unfocused, difficult to follow, rambling, or contains serious/numerous errors; poorly organized or does not follow specified guidelines. 5 pts Total Points: 20 PreviousNext